Junya Abe

Born in 1996 in Kansai.

He runs the apparel brand “kaoyorinakami”.

He is active mainly on Instagram and has more than 100,000 followers.

He never thought he would start an apparel brand.

In fact, after graduating from college, he went to work for a regular company.

In the beginning, he just wanted to express himself,

and communicate with others through what he likes on SNS.

With this in mind, he just posted his own fashion items on SNS.

He had a strong aspect as a so-called influencer.

However, after meeting a young influencer who has his own apparel brand,

He decided to think of starting his own apparel brand.

As a result, with the help of his seniors, he was able to start his own apparel brand.

The expansion of both the scope and volume of his own activities led him to become independent.

As the name of the brand suggests, “It’s not about the face, it’s about what’s inside”.

It’s not about looking cool, focusing on one’s face and style.

“What kind of clothes do you choose and what can you feel from them?”

is an important concept for his brand.

He is conscious of eye-catching design.

“Eye-catching” means that the communication that is created by wearing clothes can be integrated into daily life.

It is a way of blending into our daily lives.

He believes that rather than judging a person’s character or person itself by their face,

we can communicate with them through their choice of clothes.

Through such communication, we can learn what is inside a person.

He hopes to deliver such a daily life through his clothes.

Currently, he is actively managing his brand, releasing new items every month.

He is also expanding his activities as a designer.

Recently, he collaborated with a professional baseball team to design the latest official goods.

In the future, he wants to be involved in the management of brands for young people who have a fruitful future,where they can be successful.