Gojo Aya

Born in 1995 in Gifu Prefecture, Japan.
She is a big subculture geek and owns a lot of clothes, insects, and artistic things.

After selling masks for women and developing armor aprons,
she is planning to launch her own apparel brand this year.

The theme of the brand is “the antithesis of body shape”.
The target is slim women who find ready-to-wear clothes too big for them.

It is an apparel brand for people who cannot find clothes that fit or look good on them.
It is an apparel brand for people who are too thin to find clothes that fit them.

People tend to envy those who are thin rather than thick in terms of body shape.
However, thin people also have their own problems with clothes.
Many people don’t understand this and say, “Don’t boast about being thin”.
She aims to solve the problems of thin women from the perspective of apparel.

Why does Gojo start the brand?

There are two reasons.
The first is that she is the one who has had this problem for many years.
Since she has been suffering from this problem for many years,
she is determined to solve her problems on her own.

The other reason is to create her own value for himself.
She is searching for her own value.
Due to her body shape and background, she has not been able to have a high self-esteem.
It has been difficult to have a high sense of self-worth in her life.
At that time, she happened to see a mask she had made for herself that he wanted.
By chance, she put it on display, and many people bought it.
It was the first time she felt her value.
It was the first time she felt her own value.

The start of Gojo is just around the corner.